How to become a marketing consultant
Marketing is the ability to tell a compelling story about products and services through words, pictures, movies, and branding. Marketing consultants (marketers) are experts in marketing who, after many years of experience in the industry, are able to sell their knowledge on an hourly or per project basis. Companies and owners of private companies often hire marketing consultants on a contract basis to revise their marketing strategy. After many years of successful work in marketing, you can try to become a consultant. This job involves a variety of projects, and you will be able to work with companies from different market sectors at the same time. This article will tell you how to become a marketing consultant.
Graduate with a degree in marketing or business. A business education will give you the opportunity to find a job in a competitive market. Consider pursuing further education in graphic design, copywriting, or journalism for an added edge when applying for a resume.
Start building your portfolio while you study. By the time you graduate, you should already have press and online publications that show you are capable of promoting products and creating compelling marketing messages. If possible, include samples of your articles, graphic designs, product descriptions, and print and web marketing strategies.
Most employers require examples of copywriting and/or marketing when applying for a job. You can post your portfolio on a free blog or create your own website on an inexpensive hosting. Your site should look professional and be easy to navigate. This will give you an edge over applicants who attach documents to their applications.
Specialize in an area that interests you more. Marketing is a fairly broad field, consisting of Internet and print marketing, television and radio marketing, graphic design, copywriting, sales, and so on. You should study all these areas, but knowledge in the most advanced areas of marketing will be especially useful.
Marketing ideas come in and out of fashion. It is important that you graduate with experience in the latest forms of marketing. When you find a job, you can explore new ideas at work and on your own.
Apply for entry-level marketing positions. You may need to focus on your job search in major cities, because that’s where most marketing firms are located. Pay particular attention to jobs that offer training and career advancement.
Make sure each resume and cover letter looks professional and matches the specific set of qualities that the position requires. There are no resumes that match all the vacancies in today’s job search market.
Develop your marketing career for 7 or more years. Many sites recommend not trying to start consulting until you have ten years of experience. Look for career opportunities and higher paying positions that offer more opportunities because you need to become an expert in marketing to be a successful consultant.
Get Started as a Marketing Consultant
Continue to work in your main job, starting and growing your new business as a consultant. Working as a full-time consultant does not mean you will be successful all at once. Develop all your business plans, find consulting contracts where you can work part-time, and gradually begin to establish your own business.
Consider building your business around your existing clientele. Decide how long you want to work as a consultant. You can choose one of the following options:
Become a consultant to spend more time at home or work from home. In this case, you may not want to work 40 hours a week. You can use your name and work as a sole proprietor and take on work contracts as needed.
Create your business. Create a name, brand and competitive marketing strategy. In this situation, you may decide to rent an office and hire staff. Then you should create a business plan before you start working on your own.