Marketing is the ability to tell a compelling story about products and services through words, pictures, movies, and branding. Marketing consultants (marketers) are experts in marketing who, after many years of experience in the industry, are able to sell their knowledge on an hourly or per project basis. Companies and owners of private companies often hire marketing consultants on a contract basis to revise their marketing strategy. After many years of successful work in marketing, you can try to become a consultant. This job involves a variety of projects, and you will be able to work with companies from different market sectors at the same time. This article will tell you how to become a marketing consultant. Continue reading
Let’s imagine that confectioner Vasya Yagodkin sells one hundred cakes with raspberries and one hundred with currants every month. Crimson ones bring him 50,000 rubles, and currant ones – only 30,000 rubles. It seems that it is more profitable to score on currants and sell only raspberry cakes. The idea is ok, but there are a few things to consider first.
Before getting rid of currant cakes, we consider how much money Yagodkin spends on production, and we see: 40,000 rubles are spent on raspberry cakes, and 10,000 rubles on currant ones. Continue reading
Business financial sustainability is like that 2000s meme girl—hard to find and easy to lose. Especially if you don’t know what indicators to monitor and what to work on in these “difficult relationships”.
Someone believes that if he just covers his expenses and does not allow cash gaps, then he is quite firmly on his feet. But not everything is so simple. For a company to be considered financially sound, it must be able to easily adapt to a changing market and grow in profits and capital even during times of turmoil. Our five-step guide will help you achieve this state. Continue reading