Typically, business owners are interested in two interrelated indicators: revenue and profit. Revenue shows how much the company has earned, and profit shows how much is left after deducting expenses.
Most likely, if the revenue is higher, then the profit will be higher. The opposite also works: if revenue falls, then the same will happen with profit. And everything would be very simple if there was a direct relationship between the indicators. But no: revenue can sink quite a bit, and this will lead to big losses. Continue reading
In response to this statement, one can object that the company is the people working in it, which means that changes should affect not only the top management, but also the rest of the links in this chain, tightly attached to the anchor going to the bottom.
The first step towards change begins with the very awareness of the problem and the need to break the habitual way of life or, as it is now fashionable to say, “get out of the comfort zone.” Often such a need arises against the background of an existing and theoretically working business plan, which, alas, does not bring the desired result. Continue reading