How to conduct market research
Marketing research is carried out by both future entrepreneurs and actual businessmen in order to collect and analyze useful information about the market of the type of activity they are…

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How to sell an idea
Inventors and creative business people are always coming up with new business ideas or developing products that make life easier. It is important to know how to protect and sell…

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How to create a business from scratch?
Therefore, it is not surprising that this idea seems like a promising undertaking for every vigorous enthusiast. However, many novice businessmen either burn out or, in principle, do not dare…

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Margin Analysis
Let's imagine that confectioner Vasya Yagodkin sells one hundred cakes with raspberries and one hundred with currants every month. Crimson ones bring him 50,000 rubles, and currant ones - only…

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Operating lever

Typically, business owners are interested in two interrelated indicators: revenue and profit. Revenue shows how much the company has earned, and profit shows how much is left after deducting expenses.

Most likely, if the revenue is higher, then the profit will be higher. The opposite also works: if revenue falls, then the same will happen with profit. And everything would be very simple if there was a direct relationship between the indicators. But no: revenue can sink quite a bit, and this will lead to big losses. Continue reading

How to start a crayfish farming business
One common form of small business is selling beer. In Russia, they especially like a foamy drink, which means they buy many types of snacks for it. One of the…

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How to run a garage sale
A garage sale is a good way to get rid of unwanted items and earn some extra money. There is nothing difficult in organizing a garage sale, and the right…

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Bets in the red: what can change the situation
With official inflation of 10% and a sharp devaluation of the hryvnia, the standard rates in banks on the most popular deposits today are in the range of 7.5-8.5%. Taking…

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