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Margin Analysis
Let’s imagine that confectioner Vasya Yagodkin sells one hundred cakes with raspberries and one hundred with currants every month. Crimson ones bring him 50,000 rubles, and currant ones – only 30,000 rubles. It seems that it is more profitable to score on currants and sell only raspberry cakes. The idea is ok, but there are a few things to consider first.
Before getting rid of currant cakes, we consider how much money Yagodkin spends on production, and we see: 40,000 rubles are spent on raspberry cakes, and 10,000 rubles on currant ones. Continue reading
Types of cash flows
Three types of cash flows
It is customary for entrepreneurs to divide the cash flow into receipts and disposals and compare: if the amount of expenses is greater than the amount of receipts, then the month is unsuccessful, and if vice versa, everything is fine. This is the fastest way to assess the state of affairs in a business. However, it is not the most accurate, since a lot depends on what the money was enough for.
For example, in one month they overpaid for the maintenance of the office – they updated the form of employees, but at the end of the month there was not enough money for basic expenses – salaries and rent. Continue reading
Business financial health
It happens that a company looks successful, healthy and rich: every month it opens a new branch, hires its second thousand employees and does not leave the front page of Forbes. But then – once, and bankruptcy. This happens when the owner looks only at the scale of the company or turnover, and these are not indicators that really reflect the financial health of the business. About those – in the article.
0. Profitability
Before we get into the metrics, let’s look at the types of profitability. Continue reading
