Operating lever
Typically, business owners are interested in two interrelated indicators: revenue and profit. Revenue shows how much the company has earned, and profit shows how much is left after deducting expenses.…

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How to analyze the ratio of debt to equity
The debt-to-equity ratio is a financial measure used to assess a company's capital structure, more specifically, to estimate the relative proportions of a firm's assets that are funded by debt.…

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8 reasons why a business is losing money out of the blue
When we start working with financial accounting in companies, the first thing we do is collect basic reports. Thus, we digitize the company. And thanks to this digitization, it is…

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How to become a marketing consultant
Marketing is the ability to tell a compelling story about products and services through words, pictures, movies, and branding. Marketing consultants (marketers) are experts in marketing who, after many years…

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How to start a crayfish farming business

One common form of small business is selling beer. In Russia, they especially like a foamy drink, which means they buy many types of snacks for it. One of the most popular and expensive are crayfish. The main catch is that this aquatic inhabitant is not so easy to find in a regular store.

Against this background, we recommend that you consider breeding crayfish as a business. This is capable of generating a steady income on a product that has not lost popularity for many decades. Continue reading

Business financial health

It happens that a company looks successful, healthy and rich: every month it opens a new branch, hires its second thousand employees and does not leave the front page of Forbes. But then – once, and bankruptcy. This happens when the owner looks only at the scale of the company or turnover, and these are not indicators that really reflect the financial health of the business. About those – in the article.

0. Profitability
Before we get into the metrics, let’s look at the types of profitability. Continue reading

8 reasons why a business is losing money out of the blue

When we start working with financial accounting in companies, the first thing we do is collect basic reports. Thus, we digitize the company. And thanks to this digitization, it is almost always possible to find a serious leak of money, or even more than one.

In this article, we tell you where business money most often flows. We suggest checking if your company has such “leaks”, and if there are, fix them as soon as possible. Continue reading

Margin Analysis
Let's imagine that confectioner Vasya Yagodkin sells one hundred cakes with raspberries and one hundred with currants every month. Crimson ones bring him 50,000 rubles, and currant ones - only…

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How to conduct market research
Marketing research is carried out by both future entrepreneurs and actual businessmen in order to collect and analyze useful information about the market of the type of activity they are…

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Why does a business need a fast payment system
What is a fast payment system This is an instant transfer service from the Bank of Russia. The recipient for the transfer provides some kind of identifier. Most often it…

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