How to conduct market research

Marketing research is carried out by both future entrepreneurs and actual businessmen in order to collect and analyze useful information about the market of the type of activity they are engaged in. Marketing research is used to find effective strategies, weigh the pros and cons of how to move forward, determine the next steps in a business, and much more. You will have a competitive edge if you have good marketing research skills. To get started, start with step number 1. Continue reading →