The concept of liquidity, types and how to calculate
The meaning of the word liquidity is not as confusing a term as it might seem. In essence, liquidity is the ability of something (an asset) to quickly turn back…

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How to become a marketing consultant
Marketing is the ability to tell a compelling story about products and services through words, pictures, movies, and branding. Marketing consultants (marketers) are experts in marketing who, after many years…

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How to attract a sponsor
The process of obtaining sponsorship for your business, project or event can end in a successful and mutually beneficial cooperation, or a complete failure. However, you can significantly increase your…

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Search for investors for business
Experienced businessmen joke that finding an investor is like finding a soul mate. Of course, if there are common ways, but it also happens that fate seems to bring you…

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small or medium-sized

Margin Analysis

Let’s imagine that confectioner Vasya Yagodkin sells one hundred cakes with raspberries and one hundred with currants every month. Crimson ones bring him 50,000 rubles, and currant ones – only 30,000 rubles. It seems that it is more profitable to score on currants and sell only raspberry cakes. The idea is ok, but there are a few things to consider first.

Before getting rid of currant cakes, we consider how much money Yagodkin spends on production, and we see: 40,000 rubles are spent on raspberry cakes, and 10,000 rubles on currant ones. Continue reading

Tough measures or how to make adjustments to the work of the company

In response to this statement, one can object that the company is the people working in it, which means that changes should affect not only the top management, but also the rest of the links in this chain, tightly attached to the anchor going to the bottom.

The first step towards change begins with the very awareness of the problem and the need to break the habitual way of life or, as it is now fashionable to say, “get out of the comfort zone.” Often such a need arises against the background of an existing and theoretically working business plan, which, alas, does not bring the desired result. Continue reading

The main mistakes of businessmen

So what’s the problem? Why do some manage to run a business, while others go bust and remain in the cold? Below we will present you the most common mistakes businessmen make regarding their behavior and their way of doing business.

Satisfaction with your business

Yes, oddly enough, being content with what you have and do is a big enough mistake. Continue reading

Types of cash flows
Three types of cash flows It is customary for entrepreneurs to divide the cash flow into receipts and disposals and compare: if the amount of expenses is greater than the…

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How to create a business from scratch?
Therefore, it is not surprising that this idea seems like a promising undertaking for every vigorous enthusiast. However, many novice businessmen either burn out or, in principle, do not dare…

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Bets in the red: what can change the situation
With official inflation of 10% and a sharp devaluation of the hryvnia, the standard rates in banks on the most popular deposits today are in the range of 7.5-8.5%. Taking…

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